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IAS, DoubleVerify, Pixalate, and HUMAN do not share a scale

Alex Sekowski · September 27, 2026 · 4 min read

The pair notes keep the argument. This page is the index, and each row is the split those notes refuse to collapse.

A second table answers the replacement searches: DoubleVerify alternative, Integral Ad Science alternative, Pixalate alternative, HUMAN alternative, and Moat alternative. IVT filtration is the removal from the counted metrics. The standard requires that removal on the back end, and it treats a pre-bid block as optional. A further set answers the question form, the stack, the old company name, and the rate itself: is DoubleVerify better than IAS, IAS and DoubleVerify together, White Ops vs DoubleVerify, and what a normal CTV IVT rate would even be.

vastlint is independent of IAS, DoubleVerify, Pixalate, and HUMAN. It checks VAST structure, and these notes compare published figures.

When the search is a replacement

Each note names the job inside the suite, and the public artifact that can stand in for that job.

QueryWhat stays in its own column
DoubleVerify alternativeA protected rate, a pre-bid segment, attention, and suitability
Integral Ad Science alternativeA named cluster and an avoidance list, which is also the Pixalate vs Integral Ad Science query
Pixalate alternativeAn open-auction share, a blocking list, and a post-bid log
HUMAN alternativeA suggestion on the bid, in a platform seat
Moat alternativeA product that ended on September 30, 2024
IVT filtrationA required back-end removal, and a pre-bid block that stays optional
A normal CTV IVT rate19 percent, under 1 percent, and nearly 9 percent are different logs
Is DoubleVerify better than IASBetter is a job: a protected rate, a named cluster, or an open-auction share
IAS and DoubleVerify togetherTwo logs on one impression, and both nodes have to survive the tag
White Ops vs DoubleVerifyA 2021 rename to HUMAN, and a 2026 rate from a different firm

Read another comparison in this set

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