VAST macros / Playback and timing
[CLICKPOS] VAST macro
Short answer: The x,y coordinates of a click within the player. Introduced in VAST 4.1.
What it means
Resolves to the click coordinates relative to the player, used to distinguish genuine user clicks from invalid traffic.
Example value
After the player substitutes the macro, [CLICKPOS] becomes something like:
640,360Where it is valid
ClickTracking and CustomClick URLs.
Macros are case-sensitive and substituted only inside URL fields. A macro written in the wrong case, or placed where it has no defined value, is sent to the server as literal text instead of a value.
Using it in a tag
<Impression><![CDATA[https://t.example.com/i?val=[CLICKPOS]&cb=[CACHEBUSTING]]]></Impression>VAST XML fragment only. This excerpt belongs inside a complete VAST document, so standalone validation will fail until it is wrapped in a full <VAST>response.
Related vastlint rules
- VAST-2.0-macro-unknown: URL contains a [MACRO] that is not a recognised IAB VAST macro
- VAST-2.0-macro-lowercase: Recognised macro is not uppercase — players match macro names case-sensitively
Related macros
- [ADPLAYHEAD]: The current playhead position within the ad creative.
- [PLAYERSIZE]: The width and height of the player in pixels.
Validate your macros
vastlint flags unknown, mis-cased, deprecated, out-of-context, and unencoded macros in any tracking, click, error, impression, or media URL:
# CLI: exits non-zero on errors, ideal for pipelines
vastlint check creative.xmlUse the right tool for this failure
If you already have the resolved XML, run a pure spec check. If you only have a live tag URL, test that endpoint first. If the failure happens in the wrapper chain, inspect each hop.