DAAST-1.0-duration-format
DAAST `<Duration>` value does not match HH:MM:SS[.mmm] format
Short answer
DAAST requires duration values in HH:MM:SS or HH:MM:SS.mmm format. A bare number or free-form string cannot be parsed and will cause the ad to be discarded.
Why this matters in production
This rule is usually a delivery blocker. Many players, SDKs, and ad servers will discard the response or skip the affected creative once this condition is hit. DAAST rules validate the structural and semantic requirements specific to digital audio ad serving. Audio-specific fields like Category, AdInteractions, and audio MediaFile attributes are required by the spec and are absent from standard VAST validation. Affected scope: DAAST 1.0 and 1.1 (all DAAST documents).
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