VAST-3.0-pricing-model
VAST-3.0-pricing-model
<Pricing> missing required model attribute
ErrorRequired fieldsIAB VAST 3.0 §2.3VAST 3.0, 4.0, 4.1, 4.2, and 4.3
Short answer
The <Pricing> element (introduced in VAST 3.0) requires a model attribute indicating the pricing model. Valid values are cpm, cpc, cpe, and cpv.
Why this matters in production
This rule is usually a delivery blocker. Many players, SDKs, and ad servers will discard the response or skip the affected creative once this condition is hit. Required-field failures usually stop validation early because the platform cannot determine the basic shape of the ad, the creative metadata, or the mandatory tracking payload. Affected scope: VAST 3.0, 4.0, 4.1, 4.2, and 4.3.
How to fix
Add model="cpm" (or cpc, cpe, cpv) to the <Pricing> element.
Invalid
<Pricing currency="USD">0.50</Pricing>Valid
<Pricing model="cpm" currency="USD">0.50</Pricing>Check your VAST tag for
VAST-3.0-pricing-model and other issues instantly.Validate a tag →Other Required fields rules
VAST-2.0-root-elementRoot element must be <VAST>VAST-2.0-root-version<VAST> must have a version attributeVAST-2.0-root-version-valueVAST version attribute must be a recognised version stringVAST-2.0-root-has-ad-or-error<VAST> must contain at least one <Ad> or <Error>VAST-4.0-wrapper-root-error<VAST> root contains both <Ad> and <Error> elements (invalid per VAST 4.0)VAST-2.0-ad-has-inline-or-wrapperEach <Ad> must contain exactly one <InLine> or <Wrapper>VAST-2.0-inline-adsystem<InLine> must contain <AdSystem>VAST-2.0-inline-adtitle<InLine> must contain <AdTitle>